Apple FINALLY unveils its AppleTV+ subscription service with star-studded shows from Oprah and Steven Spielberg alongside ‘Arcade’ gaming platform, revamped News+ App and a branded titanium credit card
Apple has launched a major foray into the subscription services market.
The tech titan revealed its much-anticipated video subscription service, Apple TV+, that will take on Hollywood with its arsenal of original content and is slated to launch this fall.
Apple TV+ was debuted in a star-studded announcement featuring celebrities ranging from Oprah Winfrey, Steven Spielberg, Jennifer Aniston and Reese Witherspoon to Steve Carrell, Big Bird and Jason Momoa.
Among the other new services, Apple Arcade, is a game subscription service that lets users access more than 100 ‘exclusive’ titles from almost anywhere, including mobile and desktop devices, as well as from the TV in your living room.
In a surprising move, Apple also unveiled a new iPhone-linked credit card, dubbed the Apple Card, as well as Apple Arcade, a game subscription service that lets users access more than 100 ‘exclusive’ titles from TVs, smartphones and desktop devices.
It also took the wraps off of Apple News+, which offers access to 300 top magazine titles and top newspapers like the Wall Street Journal and the Los Angeles Times.
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The tech titan revealed its much-anticipated video subscription service, Apple TV+, that will take on Hollywood with its arsenal of original content that is studded with stars ranging from Jennifer Aniston and Reese Witherspoon to Steve Carrell and Jason Momoa
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AppleTV+ was revealed in a star-studded announcement featuring celebrities like Steve Carrell, Reese Witherspoon and Jennifer Aniston.
WHAT SHOWS ARE COMING TO APPLE TV PLUS?
Apple took the wraps off of its new video subscription service, called Apple TV+, that’s slated to launch this fall.
The firm also rolled out Apple TV Channels, which lets users subscribe to channels à la carte, with no need to create a new account.
The channels include HBO, Starz, Showtime, CBS All Access and more.
Among the actors, actresses and creatives featured on the Apple TV Plus are:
- Oprah Winfrey
- Steven Spielberg
- Jennifer Aniston
- Reese Witherspoon
- Octavia Spencer
- Steve Carrell
- J.J. Abrams
- Jason Momoa
- M. Night Shyamalan
- Jon Chu
- Hailee Steinfeld
- Brie Larson
- Chris Evans
- Jennifer Garner
- Kumail Nanjiani
The firm also launched a revamped video Apple TV app, called Channels, that includes access to live TV content, ranging from HBO, Showtime, CBS, Comedy Central and more.
The unveiling event confirmed many much-anticipated rumors that Apple would embark on a new chapter beyond the iPhone, iPad and Mac and into subscription services.
To usher in the new era, CEO Tim Cook took to the stage at the Steve Jobs Theater at Apple’s Cupertino, California-based headquarters.
‘Today is going to be a very different kind of event,’ Cook said on stage.
‘We’ve been creating a world class collection of services, and that’s what today is about.
Apple is launching a new dedicated section of the App Store that’s dedicated to Arcade.
It’s a ‘new kind of service’ that gives users access to more than 100 new and exclusive games with a single subscription.
There’s no advertisements, the games can’t track users’ activity without their consent and users can even play games offline.
Arcade will become available starting this fall in over 150 countries. Pricing is yet to be revealed, however.
The new Apple-branded credit card is launching in partnership with Goldman Sachs and will use Mastercard’s global payment network, so that it can be used anywhere around the globe.
‘With Apple Pay, we have completely rethought the Apple Card,’ Jennifer Bailey, vice president of Apple Pay, said on stage.
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Apple on Monday revealed its much-anticipated video subscription service, Apple TV+. Director Steven Spielberg will also reboot the TV series ‘Amazing Stories’ for the service